5 Quick tips to boost your website’s sales - Webfactory

1) Social Media
Social Media is a free marketing tool, so you’d be mad not to have a go. Social media can assist you in promoting your products or services to an even wider audience for free. You can even reach beyond your existing followers by using the various networks’ paid promotion tools and target accurately to specific demographics such as those whose birthday’s are soon or live in a specific town or city. Launch competitions and interact with your audience - visual aids work particularly well so it’s a great chance to get your product out there.

2) Text Marketing
Try something different to your standard email campaigns and use text marketing to communicate to your customer base in a new and effective way. Mobile marketing is far more direct than an email and so can be super effective in increasing your sales. Market directly to those genuinely interested in your product, wherever they are. Launch a competition, offer exclusive last minute discounts and keep them up to date on all of your latest news and events with a few simple steps which because you’re sending a short text message only takes a few seconds to compose. Check out Textfactore our text marketing platform.

3) Incentives
It’s more than likely that you’re competing with many similar businesses offering the same products and service. It can difficult to stand out, so you need to give potential customers a reason to choose you over your competitors. A great way to do this is offer incentives. Why not offer free delivery or a free gift. Small things like these can go a long way to staying on top of your competitors and don’t necessarily have to make a big dent into your margins.

4) Promotions
Promotions are a classic and proven method to help increase sales. Everyone loves a good bargain and consumer research shows a marked increase in satisfaction as a result of a discount being offered. Offers and sales are perfect for quieter months or can be linked to calendar events such as Christmas, New Year etc. Easter coming up, push those sales even more and add a discount code to your store. 57% of people said that if they hadn't received a discount code they wouldn't have bought the item for the company they did. Flash sales are a great way to generate a short term increase in sales or to clear last season’s stock. Launching a random 24 hour sale will give people a sense of urgency encouraging them to act.

5) Easy Checkout Process
The simpler the checkout process on your website the better. Research has shown that the more steps a customer has got to endure to make their purchase, then the more likely they’ll abandon their purchase altogether. This also goes for registering before making a purchase. Asking for login beforehand is just an inconvenience in the buyers mind; they just want to make a purchase as quickly as possible. Registration can be a time saver but realistically unless a customer uses your website very frequently, the chances of them losing their username and password is going to cause more problems them the time they will save typing in their name and address again. In any case, web browsers nowadays provide auto complete features.