5 reasons why you should be updating your website
16th July 2025
posted 16th July 2025
As part of our website design service, we provide an annual health check for your website. In this blog, we’ll explain what the health check includes and share 5 important reasons why keeping your website updated matters.
Your annual health check
Your website has a built-in editor, which allows you to make changes anytime you want. Over time, you might add new content that doesn’t match the original design. Once a year, your dedicated designer will check your website to make sure everything still looks great and works well. They will give you helpful ideas to make it even better and suggest any new products that we have that we think you might like to add.
Why you should be updating your website?
Your website is very important because it’s how people learn about your business. To make sure visitors like it and want to stay, your website needs to look good, work well, and show the right information.
1. First impressions matter
Your website is often the first thing people see about your business. It’s important to make a good first impression. If your website looks old, has things that don’t work, or has too much writing, people might leave right away. Keeping your website neat and up to date helps your business look smart and professional.
2. Improve your user experience & navigation
People expect websites to work fast and be easy to use. If your site is slow, has broken links, or is hard to understand, visitors might get frustrated. We might suggest using a hamburger menu (those three little lines you tap on phones) to make it easier to use on mobile. We could also help change the layout of some pages so they’re easier for people to read and enjoy.
3. Boost your SEO ranking
Search engines, like Google, use something called SEO to decide which websites to display first. One way to improve your SEO is by keeping your website updated with useful content. Having a blog on your website can help more people find you online. If you don’t have a blog, we might suggest adding one. If you haven’t posted in a while, we’ll send you a gentle reminder. Sometimes, when a blog hasn’t been updated for a long time, it can look like the business is closed. If you don’t have time to post regularly, it might be better to remove the blog page.
4. Strengthen your security & compliance
It’s important to keep your website safe for the people who visit it. We’ll check that your website has an active SSL. An SSL is like a lock that keeps information safe when people type things like their name or email on your website. We’ll also make sure your website follows UK GDPR rules. This means we might suggest adding a cookie pop-up or a privacy policy to help protect people’s personal information.
5. Reflecting current offerings & goals
Your business changes and grows over time, and your website should change with it. It’s important that your website shows exactly what your business does right now. For example, old messages about COVID-19 should be taken off if they no longer apply. Also, if you have services that you don’t offer anymore, it’s best to remove them from your site. Keeping your website up to date helps visitors know the right information and shows that your business is active and ready to help.
Summary
Keeping your website fresh and updated is important for many reasons. Our annual health check helps make sure your site looks great, works well, and shows the best side of your business. From making a strong first impression to keeping your site safe and easy to use, regular updates help your business grow and stay connected with your customers. Let us help you keep your website in top shape every year.