Email marketing dos & don’ts
23rd October 2025
posted 23rd October 2025
Email marketing is a useful tool in business. If you send emails to your customers, it’s important to do it the right way. A well-made marketing email can make people smile, click, and make a purchase.
In this blog, we’ll explain some dos and don’ts for marketing emails and why they are important.
Email dos
DO use a clear subject line: Your email subject line is the first thing that people see. It needs to be short, exciting, and easy to understand. Having a good subject line can influence whether someone chooses to open your email.
Good subject examples:
Get 20% Off Website Design Today
New Blog: How to Speed Up Your Site
DO write a friendly message: Marketing emails should feel like a real person is writing to them. Be clear, warm, and helpful. Talk like you're having a nice chat, don’t be formal.
DO add a clear call-to-action (CTA): Tell readers what to do next; click a button, read a blog, or check out your new product. Make it easy for them. Clear call to actions can help boost your email click-through rate.
Example CTA buttons:
See Our Work
Claim Your Discount
Read the Guide
DO make your email look good on phones: Most people check their emails on their mobile phones. Make sure you use short sentences, big buttons, and a mobile-friendly layout. Your email should look great on both mobile and desktop.
Email don’ts
DON’T trick people with clickbait: Don’t trick people and say things like “You won’t believe this…” if your email is about hosting plans. People don’t like being tricked, and they might unsubscribe or mark you as spam.
DON’T sound like a robot: Avoid boring and serious lines like ‘We are pleased to announce the launch of our services.’ Be more friendly, try something like ‘Need a new website? We’ve got you covered!’.
DON’T add too many links or buttons: Having too many choices can be confusing. Sticking to one strong call-to-action helps keep your message simple and focused.
DON’T forget to test before sending: Always test your email before sending it to your list. Double-check that the links work, your images show, and that your spelling is correct. Making mistakes can make your email look messy and unprofessional.
DO let people unsubscribe easily: People who don’t want your emails should be able to leave your mailing list without a problem. This keeps your email list happy and clean, and you will also have better success with a mailing list of people who want to receive your emails.
Summary
Marketing emails are a great way to share your products, grow your business, and connect with customers. When you follow these email marketing dos and don’ts, your messages will look better and work harder for you.