How to use ai correctly for your Welcome Pack and website content
10th February 2026
posted 10th February 2026
Over the past six months, we’ve seen a noticeable increase in the use of AI-generated content within our Welcome Packs. Writing website content isn't always easy, and for new businesses, starting from a blank page can feel overwhelming.
AI tools have made content creation quicker and more accessible than ever before. From helping you explain what your business does to drafting sections of website copy, AI can be a valuable support tool when used correctly. However, to get the best results when completing your Welcome Pack or creating website content, it’s important to know how to use AI effectively.
In this blog, we’ll share practical tips on using AI in the right way to create clear, relevant and authentic content for your website.
1. Use AI to organise your thoughts, not to replace them
One of the best uses of AI is helping you turn ideas into clear wording. If you know what you want to say, but struggle to put it into sentences and paragraphs, then AI can help structure and refine your thoughts.
For example, AI can help you:
- Summarise what your business does
- List your services clearly
- Rewrite rough notes into full sentences
- Improve clarity and flow
Start with your own ideas first, roughly write them, then use AI to tidy them up rather than inventing content from scratch.
2. Give a word limit in your prompts
When you ask AI to create content, it can sometimes return far more text than you need. Long and overly detailed responses rarely work well on a website. Most visitors want to understand who you are and what you offer quickly, and they are unlikely to spend a long time reading large blocks of content.
This is where clear word limits can make a big difference. By setting a length or word count in your prompt, you help the AI keep content concise, focused and relevant, while reducing unnecessary filler.
For example, you could try prompts like:
- “Help me write a short paragraph for the ‘name’ page on my website, to be used in ‘placement here’, including the following information…”
- “Write a 50-word introduction for the ‘name’ page on my website, including the following information…”
Simple instructions like these help produce content that is easier to read, quicker to understand and better suited to website visitors.
3. Always provide accurate information
AI can only work with the information you give it. If your input is vague or incomplete, the output will be too. Your content needs to be relevant and purposeful.
When using AI for your Welcome Pack or website content, make sure you include:
- Your actual services and pricing
- Real locations you serve
- Genuine experience or qualifications
- Accurate contact and business details
Never rely on AI to guess facts about your business. You are the expert on what you do, and accuracy is essential.
4. Keep your tone human and on brand
AI-generated content can sometimes sound generic or impersonal. You want your content to sound like you, that is why reviewing and adjusting the tone is so important.
Ask yourself:
- Does this sound like how I would speak to a customer?
- Is it too formal or too casual?
- Does it reflect my brand personality?
Editing the wording to match your natural voice helps keep your content authentic and relatable.
5. Avoid copying and pasting without review
While AI can save time, copying content directly without reviewing it can cause problems and make you look unprofessional. AI may include phrases that feel unnatural, repetitive or unclear.
Before using any AI-generated content, always:
- Read it carefully
- Check for American spelling
- Remove jargon or unnecessary wording
- Simplify where possible
- Check for clarity and relevance
Your website content should feel like it’s tailored to your business, not mass-produced.
6. Use AI as a support tool, not a decision maker
AI is excellent for generating ideas and suggestions, but it should not be making the final decisions for your business. We often see AI-generated content added to the “how the site should look” section of the Welcome Pack, and while well-intentioned, this is not always helpful.
This type of content can be very generic, include website-building instructions we already know, or make it harder for your designer to identify the information that truly matters to your project.
AI can be useful for:
- Suggesting headings or page structures
- Offering alternative wording
- Generating content ideas or outlines
However, the final decisions should always come from you, including:
- Which services do you want to promote
- What messaging is most important to your business
- What your customers really need to know
To keep your Welcome Pack clear and effective, it should avoid:
- Instructions on how to build a website
- Technical or SEO details such as alt tags, page titles or meta descriptions
Our priority is getting the website structure, design and content right first. SEO and technical optimisation are handled separately once the build is complete.
Human judgment is still essential. Keeping your information focused and relevant helps your designer understand your vision clearly and deliver the best possible result.
7. Be mindful of SEO and originality
AI can help with SEO-friendly content, but search engines value originality and usefulness. Overusing generic AI text can harm both rankings and trust.
To improve results:
- Personalise content with real examples and facts
- Include local or industry-specific details
- Focus on helping your audience, not just keywords
Unique, helpful content will always perform better than generic copy.
8. When in doubt, ask for help
If you’re unsure how to use AI, or feel that your content does not quite sound right, that’s completely normal. Writing about your own business can be challenging, especially when you’re trying to get everything across clearly.
This is where our Assisted Welcome Pack can really help. By talking through your ideas with one of our experts, we can help you identify the pages you need, clarify what content should be included and shape your ideas into something clear and effective. This guidance can also spark content ideas and reduce the need to rely entirely on AI.
It’s a simple way to combine expert support with your own knowledge, ensuring your website content feels accurate, human and tailored to your business.
Summary
AI can be an incredibly useful tool when creating content for your Welcome Pack or website, but it works best when guided by real knowledge and human input.
Use AI to support your thinking, improve clarity and save time, but always review, personalise and refine the content to ensure it truly reflects your business.
When AI and human expertise work together, the results are far stronger and far more effective.