Increase website conversions by adding social proof - Webfactory

Social proof is the process of using other people to show potential buyers that your product or service is good and that other people have made the decision they are about to make i.e. they are not the only one who has made that decision.

How to apply social proof to your website:

• Use Client Testimonials - The minimum you should show are text testimonials but including an image of the person or even better and image of that person using your product can send a strong positive signal to potential customer.
• Use Social Networks - Social networks such as Facebook and Twitter can be used not only to extend the reach of your website when ‘liked’ and ‘tweeted’, but also by having ‘like’ and ‘tweet’ counts next to your products, you are telling potential customers that others think this product is worthwhile.
• Facebook Faces Feed - Facebook enables you to add a feed of the profile images of those who 'liked' your products. This feed automatically shows the profiles of those closest to the person viewing your product. This means that if a friend of theirs 'liked' your product, they will see that friend's image first in the feed of profile images. This is almost as good as a personal recommendation from a friend and will surely improve your conversation rates.

Essentially people like to know that they aren't the only person making a decision. If you can reassure potential customers that others have made that same decision before and have been happy having made it, there is a high chance you will increase your conversion rates.