Things to consider when redesigning your website
10th March 2026
posted 10th March 2026
Website design is constantly changing and improving. Over time, your site can look outdated, no longer reflect your brand or simply not delivering results you wanted. A redesign is your chance to improve its performance, usability and customer experience.
In this blog, we’ve put together a list of things to consider when redesigning your website to help you prepare and make the most of your redesign.
1. Why are you redesigning?
Before proceeding with a redesign, it’s important to understand and communicate why your website needs a redesign. Understanding the problem helps shape the solution and ensures your redesign has a clear purpose.
Reasons for a redesign:
- Your website looks outdated
- It’s not mobile friendly
- It’s slow or difficult to use
- Your business has changed over time
- It is not generating leads or sales
2. What are your goals?
Every redesign should have clear goals. Ask yourself what you want your new website to achieve. Clear goals help guide design, layout and content decisions throughout the project.
Your goals might include:
- Increasing enquiries
- Improving conversion rates
- Boosting credibility and trust
- Making content easier to manage
- Improving user experience
3. Carry out a review your existing website
Your current website holds valuable insights. Review what is working and what is not. This helps avoid repeating mistakes and ensures you build on what already works.
Take a look at:
- Which pages perform well
- Where visitors drop off
- Which content is outdated
- Any recurring user complaints
4. Consider your audience, who are they?
A successful redesign is built around your users, not just your preferences. Designing with your audience in mind improves engagement and conversion.
Think about:
- Who are your ideal customers are
- What they are looking for
- How they use your site
- What actions do you want them to take
5. Plan your site structure
A clear structure makes your website easier to use and easier for search engines to understand. This helps create a logical flow and improves usability.
Plan out:
- Your main navigation
- Key landing pages
- Internal linking
6. Take time to review and update your content
A redesign is the perfect opportunity to refresh your content. This helps avoid carrying over outdated or unnecessary content. It’s important to do this before the redesign.
Consider
- Is your information still accurate?
- Does it reflect your brand and tone?
- Is it clear and easy to understand?
- Does it support your goals?
7. Check mobile responsiveness
Mobile traffic now accounts for most website visits. Your redesign must work seamlessly across all devices. Mobile usability directly impacts both user experience and Google ranking.
Ensure your new design:
- Is fully responsive
- Has easy-to-tap buttons
- Displays content clearly on smaller screens
- Loads quickly on mobile
8. Think about functionality and integrations
Consider any features your website needs to support your business. Knowing this before the build is crucial, as you can make sure that your designer can deliver your requirements.
You might need:
- Contact or enquiry forms
- Booking systems
- Ecommerce functionality
- Email marketing integrations
- Analytics tracking
Summary
A website redesign is more than a visual update. It is an opportunity to improve performance, usability and business results.
Using the tips above will help you stay focused, make better decisions and get the most out of your redesign. With the right planning and support, your new website can be a powerful tool that grows with your business.
If you’re planning a redesign and want help getting started, our team is always happy to guide you through the process.