Why every local business needs a custom website (not just a Facebook page)
10th September 2025
posted 10th September 2025
If you run a small business, you’ve probably asked yourself, “Do I need a website if I already have a Facebook page?" The short answer? Yes, you do.
In this blog, we'll explain why social media is not a replacement for a custom website.
1. You don’t own your Facebook page
Facebook is great for connecting with people, but you don’t own it. Facebook does.
That means:
- They can change the rules anytime.
- Your page can get shut down without warning.
- You’re limited in how you design and use your page.
With a website, it's yours. You control how it looks, what it says, and how it works.
2. Not everyone uses Facebook
It seems surprising, but not all your customers are on Facebook. Some prefer Google, email, or just browsing websites directly. If your business is only visible on Facebook, you’re missing out on people who might never see your page.
Facebook is more suitable for giving updates to people who use it once you've established your website and who have already found you via search.
3. Websites show up in Google Search
Most people search for businesses on Google, not Facebook.
Image: Search results example
A custom website can help you:
- Show up in search results (SEO).
- List your services and prices.
- Share hours, location, and contact info.
- Get found by new customers nearby.
Without a website, your business may not even show up when people search for it. It will only show if you directly search for it on Facebook.
4. You look more professional
Having your website shows customers you’re serious and trustworthy. It says: “We’re a real business, and we’re here to stay.”
A custom website lets you:
- Use your logo and brand colours.
- Create a beautiful design that fits your business.
- Share customer reviews, blog posts, or a photo gallery.
It gives a better first impression than a simple Facebook page that only allows you to add the information they tell you that you can add.
5. You can sell products or take bookings online
Want to sell products, take appointments, or offer online orders? A Facebook page can’t do all that, but a website can.
With a custom website, you can:
- Add a store with payment options.
- Let customers book appointments or classes.
- Offer coupons and promotions.
- Send newsletters or emails to your visitors.
That means more sales and fewer missed opportunities.
6. You control the experience
On Facebook, your page competes with ads, notifications, and other business pages. But on your website, there are no distractions. It’s just your business and your message, front and centre.
You can decide:
- What visitors see first
- What buttons do they click
- What actions do they take
That control helps turn visitors into paying customers.
7. Websites work for you 24/7
Even when your store is closed, your website is working.
It can:
- Answer customer questions
- Share directions
- Let people shop
- Collect contact forms
Your website is like a hard-working team member who never sleeps!
Summary
A Facebook page is a great tool, but it’s not enough on its own. If you want your local business to grow, stand out, and build trust, you need a custom website that works for you. It can make you look professional, help new customers find you, and give you full control over your online presence.
Need help building a site that fits your business? Contact us today and let’s make it happen.