Why logo design briefs are important & what we need from you
24th June 2025
posted 24th June 2025
A logo design brief is the important information that you give to your designer to help them create the best logo for you. A clear and detailed brief gives your designer a strong foundation to make a great logo.
In this blog, we’ll explain why a good brief is important and what information we ask you to share.
What Is a logo design brief?
As mentioned, a logo design brief is important information you give to your designer to help them make the best logo for you. It lets you share your business history, goals, and what you like, such as colours, fonts, icons, and styles. This helps the designer understand exactly what you want and avoids confusion, making it more likely you’ll love the first logo ideas that they show you.
Why do we need a logo design brief?
A good brief helps the designer understand your business and your vision. It helps save time by guiding the design process in the right direction from the start. It shows us what you’re expecting from the logo and a clear direction for the design. The more detail, the easier it is to create a logo that suits your brand and speaks to your audience.
What information do we ask for?
1. About Your Business
It’s helpful for us to know what your business does and how you want people to see it. Some businesses want to look fun, while others prefer a more professional image. This information won’t go in the logo itself, but it helps us understand your brand better.
Image: Welcome Pack example. Click to enlarge
2. Colours that you like
We would like to know the colours or colour schemes that you like or would like to represent your business. This gives us an idea of the feelings that you associate with your brand. It’s also good to mention if there are any colours you would like to avoid or don’t want to be associated with due to personal dislikes, competitor colours, or cultural associations. It would be helpful to mention the feeling you want the colours to convey, i.e. luxury, bold, bright, soft, etc. This can help your designer pick the perfect shade.
3. Icons and Symbols
We’d love to know if there are any specific icons or symbols you want included or excluded that relate to your industry type. This helps us understand how you see your business and how you want to be represented.
4. Company Name and Tagline
It’s important to be clear about the exact wording you want in your logo. If you have a tagline, mention whether you’d like it included or if it’s just optional.
5. Design Examples You Like
It’s helpful for us to know the type of designs you like the look of. This gives us a good idea of your tastes. It can also be helpful if you detail the things that you like or dislike about the examples you’ve given.
Image: Welcome Pack example. Click to enlarge
How does your brief help us create your logo
Your brief plays a big role in how we create your logo and guides us throughout the whole design process. It helps us stay focused on your vision and needs. We use the information you provide to brainstorm ideas and choose styles, colours, and symbols that match your brand. The brief also supports a smooth collaborative process between you and the designer, through sharing ideas, getting your feedback, and making changes as needed. This teamwork helps us shape a logo that truly fits your business.
In conclusion, having a good brief will positively impact the outcome of your logo design concepts. Make sure you fill in the brief the best you possibly can and provide detailed information. Be honest and clear about your vision. If you do ever get stuck with filling in your brief, our customer service team are available to give you some guidance and advice.
Image: Example logo designs from our portfolio
Conclusion
Having a good brief will positively impact the outcome of your logo design concepts. Make sure you fill in the brief the best you possibly can and provide detailed information. Be honest and clear about your vision. If you do ever get stuck with filling in your brief, our customer service team are available to give you some guidance and advice.