Why you shouldn't copy content

15th May 2024

Why you shouldn't copy content

Website content is important to get right. However, copying other business's content is not the best way to do it! As a business that works predominantly online, we've had our fair share of content stolen over the years. In this blog, we'll explain why you shouldn't copy other people's content.

1. It's illegal

Copying someone else's website content without permission can get you into trouble. If the author notices that you've copied their work, it can potentially lead to legal action including cease and desist orders, fines, and potential lawsuits.

2. It harms your reputation

Copying another business's content can damage your reputation and credibility. If someone spots that you have the same content as another business, it raises questions. It can make you appear unprofessional, lacking creativity, and shows you're unwilling to invest effort in your own unique content.

3. It hurts your search engine rankings

As every good website designer should know, having duplicated content harms your SEO (search engine optimisation). Search engines will penalise websites with duplicate content by marking it as spam, lowering the page's visibility and organic traffic. We all know that writing blog content can be good for SEO, but copying other people's blogs won't help you with your SEO efforts.

4. You lose your competitive edge

Copying other business content prevents you from showcasing your USP (Unique selling point). One of the main focuses of a website is to let potential customers know why they should choose you over your competitors. Having another business's content isn't going to help you stand out from the crowd. You need to differentiate yourself from competitors by showing how you are different.

5. It's unethical

Copying content is considered plagiarism. It goes against the principles of honesty and respect for the hard work of others.

Instead of copying other people's content, it's better to invest time and effort into creating original, valuable, and engaging content. Your content should represent your business's unique offerings and brand identity. By doing so, you can establish your credibility, build a loyal customer base, and differentiate yourself from competitors more ethically and sustainably.

Enjoyed the article? Share it with others.

Share on Facebook Share on X

Back to blog articles