Why hiring a designer is better than using an ai logo generator
13th June 2025
posted 13th June 2025
AI is becoming more common in our daily lives, especially online. Tools like AI-generated logo design and DIY logo builders have become popular for start-ups and small businesses. They are cheap and often free to use, giving you an instant logo design at your fingertips.
However, while these tools are fast and easy, they often lack the creativity and meaning that a great logo needs. A professional designer can give you something more unique, thoughtful, and tailored to your brand. In this blog, we’ll look at what logo design is, its purpose, and why working with a designer is a better choice.
What is a logo & what are they used for?
A logo is a visual representation of a brand/business using type, colour, shapes or illustrations. Logos are used for more than just a good-looking version of your company name – they are an identifier of a brand or business. A well-designed logo can make people feel a certain way about your business through its design. Designers do this by carefully choosing colours, fonts, icons and taglines to influence how people see your brand and the emotions they feel. For example, colours and fonts can change the mood, icons can show what your business is about, and taglines can share your values. When using AI logos and logo builders, these details are missed as they don’t have the understanding that a trained designer has.
Why is hiring a designer better?
There are many reasons why hiring a design professional is better than using AI. Below, we’ve outlined the main reasons why choosing designers is always better:
You’ll get an original design:
✅ Designer: Your logo is often the first impression that people have of your brand. A strong, memorable design helps you stand out and build recognition. Designers are creative experts. From understanding your brand, its values and business type, they can create a unique logo that fits your brand perfectly.
❌ AI or Builder: When using AI or a builder, you’re choosing from a small set of icons, colours and styles. The design won’t be unique and match your brand personality. Many AI logos end up looking the same, so there’s a good chance someone else has a logo just like yours.
Image: Example of two logos using the same design but different business types (Not the actual logos, a made-up example based on the real one).
We always let our customers use their existing logo if they have one. A few years ago, two different businesses came to us with the same logo. One was a luxury facial aesthetics clinic, and the other was a plumbing service. It was clear the logo came from a builder, not a designer.
You’ll get a logo that suits your needs:
✅ Designer: A designer will think about all the ways you’ll use your logo. They’ll make sure it works well on things like websites, social media, packaging, and products. They’ll also give you the right files for each use, so your logo always looks great wherever it appears.
❌ AI or Builder: AI tools or logo builders usually give you just one file, suitable for web or social media. They don’t think about other uses, like uniforms or printed materials. This can lead to extra costs later, like paying a printer to fix the logo, or needing to get a new one designed from scratch.
You can collaborate & refine your design:
✅ Designer: When you work with a designer, you’ll work together as a team. You know your brand best, and the designer uses your ideas and feedback to shape the logo. They’ll make changes until it feels just right for you.
❌ AI or Builder: AI tools and builders are one-size-fits-all. You type in some details, and it gives you a logo. It doesn’t understand your business or what matters to you. This might work for something quick or temporary, but not for building a strong, lasting brand.
You will get value from your design:
✅ Designer: A good logo is worth it in the long run. Over time, it helps people recognise and trust your brand. That kind of lasting value makes it a smart investment.
❌ AI or Builder: These types of logos are cheap or free, but usually don’t have much value. A generic logo might save money now, but it can cause problems later. People might get confused with other brands, and you might have to spend more money to redesign your logo.
Conclusion
AI tools can be helpful if you just need quick ideas or a simple logo for a small project. But if you want to build a strong brand that stands out and lasts a long time, nothing beats the experience and creativity of a human designer.