Your essential guide to Pinterest - Webfactory

What is Pinterest?

Pinterest is a visual based platform of social media available on the web, or as an app on smart phones and tablets. It’s generally a place where you can gather inspiration for projects and interest and share what appeals to you from around the web.

You can “pin” these images for you and others to look at later and they direct you back to the original site source, just like a virtual bookmark really. You can also organise pins by “boards” in relation to specific themes or projects.

Who uses Pinterest?

Pinterest’s largest audience comprises of educated females, between 25 and 34 years of age.

Is it suitable for your business?

Pinterest is most suited to visually orientated businesses and those aimed at the audience mentioned above. Think crafts, style, niche and boutique, these works really well on here. It’s also big on the Wedding scene, with future brides gathering pictures a plenty that inspire them for their big day.

Many companies use it to showcase their products in various settings and being used. It’s important to pin your own things as well as others. It’s all about sharing and inspiring. Think outside the box, you've pinned the new wedding dress that your business has designed, why not pin a great pair of shoes you've spotted that go perfectly.

How to get started:

• To get started as a business, click here.
• Fill in the required fields about your business.
• It will give you a brief summary of how to proceed
• You’ll see some categories of interests, which lead to images you may like to “pin.” So if you sell wedding dresses, why not select the Weddings category and so forth.
• Set up a board
• Pin your own stuff too and you’re off.

Top Tips:

• Be Pin Friendly: Link your website to your profile and enable visitors to pin your content easily.
• Engage: Pinterest is a social media platform and the key word here is social. So make sure you engage with the Pinterest community.
• Use Keywords: Get found more easily, and get discovered in searches by providing content rich in Key-words for the descriptions.