What is SEO?
Search Engine Optimisation (SEO) refers to the steps taken to improve your website's ranking. There are many ways to help improve your ranking such as improving your website's content, code, and structure.
Your ranking is the position you're placed on search engines such as Google, Bing, and others. Your position will only appear when people search related terms to the products and services you offer.
On the surface level, SEO can seem quite simple. By improving the coding, adding keywords to text, and targeting the right audience, you can get an excellent ranking. However, when you dive into it deeper, things can get very confusing. No one really knows exactly how Google decides how to rank websites. They keep their algorithms a closely protected secret.