2. Call to actions
It's good to always have a clear call to action present on your home page to lead people to your desired action. State the action you want them to take and why they should take it. This could be to simply send you an enquiry, to sign up or a no-obligation quote.
If you have any products to promote or and special offers make sure they are advertised clearly on your home page. It is after all your shop window, so display it well.