5 tips for creating the perfect home page

22nd May 2023

5 tips for creating the perfect home page

It's important to make a great first impression on potential customers with your website. Your home page is the first page that will be seen when visiting your website. In this blog, we'll outline 5 tips to help you create the perfect homepage.

1. Quality images

Quality images are crucial throughout your website, especially on your home page. The better your images are, the more professional you'll look to potential customers. It's always better to use your own professionally photographed images if possible - This will help create a more personal experience for your visitors. Adding movement to your images can also help to catch the eye. Animated banners can take your home page to the next level.

If you don't have your own professionally photographed images, consider using stock photos. Although stock images are less personalised to your business, it is better to use them than poor-quality images. Poor-quality images can give the impression that you lack attention to detail or care. Take a look at our blog post for tips on how to take better photos of your products.

Image: Property website design showcasing high-quality banner images on their homepage.

2. Call to actions

It's good to always have a clear call to action present on your home page to lead people to your desired action. State the action you want them to take and why they should take it. This could be to simply send you an enquiry, to sign up or a no-obligation quote.

If you have any products to promote or and special offers make sure they are advertised clearly on your home page. It is after all your shop window, so display it well.

Image: Property website design showcasing property search call to actions.

3. Include keywords

Your content is really important, not only for your visitors but also when it comes to your website's search optimisation. The content on your home page is particularly important for this. You need to make sure you are using select keywords to help increase your organic listing on search engines. You can use websites such as Google Keyword planner in Google Ads to help you determine words to target.

4. Include crucial information

Your home page is the first opportunity to introduce your business and first impressions are important. You should tell visitors who you are, what you do and what you can do for them. It's the place to tell everyone what your unique selling point is (USP) and what makes you better than your competitors. You should ideally have the most important information in the very first paragraph -this is where a potential customer will look first.

Remember the key to a perfect introduction is to be relevant, clear and concise. Most people decide to stay on a website or leave in a few short seconds.

Image: Property website design showcasing critical information for Landlords and Tenants on their homepage.

5. Make sure it's easy to navigate

It's important for your website to have a clear navigation. Your visitors need to be able to see and find what they're looking for easily. Make sure your navigation is logical and that way your visitors can easily find their way back to all the key areas if your site.

Image: Property website design showcasing clear navigation on the homepage.

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