Welcome Pack help – website design
7th August 2026
Designing your website is one of the most exciting parts of the process. The ‘Website design’ section of your welcome pack helps us understand the look and feel you want, so we can create a website that reflects your brand. You don’t need to have everything figured out; it’s simply there to point us in the right direction.
In this blog, we’ll explain the information we need from you for this section and why it’s helpful to us.
1. Your website name
We need to know your company name as you would like it to appear on your website. Ideas evolve, so sometimes from the point of sign-up to filling in the Welcome Pack, business names can change. Confirming your name here ensures we get this right for you, and we can update our system and make sure it’s correct across the website.
2. Your preferred colours
We need to know the colours that you’d like to use on the website. If you already have brand colours, let us know what they are.
You can:
- Share specific colours i.e sage green or colours from my logo
- Provide hex codes if you have them i.e #000
- Upload brand guidelines if available to the content section of the Welcome Pack
If you’re not sure what colours you want exactly, pointing us in the right direction of colours that you like helps, and we can create a colour palette for you.
Please note that your colour choices will influence the overall feel of your website. This step helps us align the design with your brand.
3. Tell us about the look & feel
Having information on how you might want the website to look and feel is incredibly helpful to our designers. This gives us an idea of your tastes and the things you do and do not like.
Tell us a bit about how your website should look
This is where you can really help guide us creatively. Tell us a bit about how you'd like your website to look. Think about the overall style you’re aiming for. There’s no right or wrong answer. We want to understand the direction you’re leaning towards.
For example:
- Clean and minimal
- Bold and modern
- Classic and professional
- Warm and welcoming
Anything you would like us to avoid
This is just as important as what you like. This helps us avoid going down the wrong path and saves time during the design process.
Let us know if there’s anything you don’t want, such as:
- Certain colours
- No busy or cluttered layouts
- Specific styles that don’t fit your brand
General design guidance
If you have any other thoughts, ideas, or preferences, include them here. Even small details can make a big difference in shaping the final design.
This could be:
- A particular style you like
- The type of impression you want to give
- How you want users to feel when they visit your site
What we don’t need (yet)
To keep things simple and focused, there are a few things you don’t need to include in this section.
- Pages and Content - There is another section in the Welcome Pack to provide this information, it doesn’t need to go here.
- Websites You Like - There is another section in the Welcome Pack to provide this information, it doesn’t need to go here.
- Your Web Address or Email Requirements - There is another section in the Welcome Pack to provide this information, it doesn’t need to go here.
4. The next step: show us designs you like
Here you’ll be asked to share examples of websites you like the look of. This is incredibly helpful for our design team. It allows us to visually understand your preferences and align our ideas with your expectations.
When choosing examples:
- You can select from our portfolio or any website on the web
- Try to pick a few different examples that reflect your style
- Focus on overall design rather than content
Tell us why you like them
Alongside your examples, include a short explanation of what you like about each one. This context is key. Two people can like the same website for completely different reasons, so your explanation helps us understand what stands out to you.
For example:
- “I like how clean and simple this layout is”
- “The colours feel modern and bold”
- “This design feels really professional and easy to navigate”
Summary
This part of the welcome pack is all about direction, not detail. You don’t need to design your website; that’s what we’re here for. The more insight you can give us into your preferences, the easier it is for us to create something that feels right for your business.
If you’re unsure about anything, just share what you can. We’ll take your ideas and turn them into a design that works.