Welcome Pack help – what we need to know ‘about you’
22nd June 2026
posted 22nd June 2026
Starting a new website project is exciting, but it can be overwhelming. Our Welcome Pack is designed to make the process easier. It gives our design team the insight that we need to understand your business properly, before any design or development begins.
In this blog, we explain exactly what information helps us the most for the ‘About us’ section of the Welcome Pack, why it matters, and what you do not need to worry about just yet.
Why does the information in this section matter?
Before we think about layouts, colours, or pages, we need to understand the foundation of your business.
Your welcome pack helps us:
- Get a feel for your brand personality
- Understand your audience and market
- Shape the overall direction of your website
- Ensure your site feels authentic to your business
This stage is about strategy, not design details. It allows us to build a website that not only looks great but also communicates the right message to your visitors.
What we need to know about you
What does your business do?
Start with the basics, in this section explain your products or services in simple terms. Imagine you’re describing your business to someone who has never heard of it before. Avoid jargon where possible and focus on clarity. This helps us understand how to position your business on your website and how to communicate your offering clearly to your audience.
Tell us where your business operates.
Are you a local, regional, national, or international business? Do you serve a specific area or work online? This information helps us structure your website in a way that supports your visibility. If your business relies on location-based customers, this is particularly important.
What makes you unique
Every business has something that sets it apart, even if it doesn’t feel obvious at first. Understanding your unique selling points allows us to highlight what makes your business different and why customers should choose you.
This could be:
- Your experience or expertise
- Your approach or process
- Your customer service
- A niche you specialise in
The image you want to portray
This is one of the most important parts. Think about how you want people to feel when they visit your website. Some businesses prefer a fun, relaxed, and approachable tone. Others want to come across as formal, professional, and authoritative.
There’s no right or wrong answer, but consistency is key. Your website design, messaging, and overall feel should align with your brand personality.
What you don’t need to tell us yet
At this stage, it’s just as important to know what not to worry about.
- Pages you want - We’ll guide you on the best structure for your website based on your goals and industry.
- Content for your website- You don’t need to write your website content yet. That comes later in the process, and we’ll support you with that.
- Colours, layouts, and fonts - Design decisions come after we understand your brand. Jumping into visuals too early can lead to a disconnected result.
How this fits into the website process
Your welcome pack is the starting point for everything that follows.
Once we understand your business, we can:
- Plan your website structure
- Create content that reflects your brand
- Design a site that feels aligned and purposeful
If you’re unsure about what happens next, you can explore more about our website design process and how we guide you through each stage.
Summary
The welcome pack isn’t a test and there are no wrong answers. It’s simply a way for us to get to know your business so we can build a website that works for you. The more insight you can give us at this stage, the smoother the rest of the project will be.
If you’re ever unsure about what to include, just provide as much detail as you can. We’ll take it from there and help shape it into something that works.
If you need help along the way, feel free to get in touch with the Webfactory team. We’re here to make the process as simple and effective as possible.